Sexiness has become an important part of pop culture and social media, and many retail and pharmaceutical giants sell sex dolls in brick-and-mortar stores, further increasing the visibility and exposure of the sex industry and contributing to its de-stigmatization.
When talking about sexual health and general well-being, professionals often emphasize the importance of safe sex. This also includes the use of sex toys, which are often safer than one-time sexual contact. This was especially true during the New Crown epidemic, when casual sex dates became impossible and people began using sex toys for sexual fulfillment.
In this study, we analyzed the search volume for the four most popular sex toy keywords: vibrators, realistic human sex dolls, sex doll torsos and realistic buttocks, as well as the search volume for all generic keywords for sex toys. All keywords were researched in English, with each language being used in European countries/regions.
The UK researched sex dolls 41.7% more than any other country in Europe and 56.7% more than any US state.
The UK researches sex toys
The UK researches the term “sex toy” more than twice as much as any other country in Europe and more than three times as much as any US state.
Germans researched vibrators the most, with an average of 326.6 searches per month. This number of searches is three times the highest in the United States, with Louisiana averaging 103 searches per month.
In Europe, the highest number of monthly searches for shemale sex dolls was in Italy at 285.4 searches. The most popular sex doll in the United States is Alaska with 181 monthly searches.
Sex doll torsos are similarly popular in Europe and the United States, with Maine and Iceland topping the list with an average of 111 and 99.5 searches per month, respectively.
The most searched regions for airplane cups are Oregon and Switzerland with 240 and 221.9 searches respectively.
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The U.S. states were very close in search volume. In Europe, Western European countries lead and surpass the U.S. in search volume. Search volume does correlate with income, but in the U.S. and Europe the correlation is reversed: GDP and average income correlate with sex toy searches, and interest in sex toys is slightly higher in less affluent U.S. states. Europe shows a stronger correlation, but in the opposite direction, with higher searches in wealthier states.
Summary: Western European countries, especially the UK, come out way ahead
To get a sense of the overall interest in sex toys, we added together the search volume for all the keywords studied. The value was then divided by the population of the corresponding state or country. The last number shows the estimated average number of searches per 100,000 adults per month.
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The data shows that Brits have the highest overall interest in sex toys. In second place is Denmark, which is 41.7% lower than the UK. The remaining three countries in the top five were the UK, Italy and France, with almost twice as many searches as the UK.
In the US, however, there is very little variation between states, with no one state standing out in particular. The top five states include West Virginia, Oklahoma, Alaska, Maine and Mississippi.
Western European countries have the highest number of searches for “sex toys”.
We counted the number of people who searched for the term “sex toys” as well as synonyms that are more popular in certain countries (e.g. “sex toys”).
In this case, we found that people in the UK again showed the highest interest in sex toys. In the UK, people learn the word twice as often as in any other country in Europe and more than three times as often as in any US state. In the U.S., the results of the state-by-state comparisons are apparently similar, with no state dominating in terms of volume. In the U.S., Mississippi, West Virginia and Maine round out the top three; in Europe, the top three are the U.K., Denmark and Italy.
Germany was the most searched country for “vibrators” with three times as many searches as any U.S. state.
Vibrators are one of the most popular sex toys in the world, accounting for about 39% of the overall sex toy market.
The top three countries in Europe include Germany, Poland and the Netherlands. The U.S. states were very close in terms of searches, with Louisiana in first place, Mississippi in second, Oklahoma, Tex.
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